Alexis Jeffries

FOH Worldwide

Design Goals

Since joining FOH back in 2021, I have had the opportunity to redesign and update our various websites several times, but creating the company’s corporate website posed a new exciting challenge; Unlike working from existing sites, this one would be brand new and I’d have much more creative freedom with the design. Our goal this year was to merge our two subdivisions into one brand, FOH Worldwide. We wanted this new website to be an introduction to the brand that was more informational than sales-focused. During each phase, I collaborated and worked closely with the marketing and IT departments, creating designs that were both interactive and feasible for our web developers to launch in a timely manner.

Creating the Homepage

I began with designing the homepage in Adobe XD and later switched to Figma for the rest of the pages. Since our merging of the brands was still very new, we did not have product lifestyle images that included products from both Front of the House and room360. I opted for using our tagline globe graphic as the hero image for the time being.

Page Templates & Prototyping

Because of the tight deadline for this project, my goal was to create a design both elegant and simple for our web developers to code. In order to achieve this I created only a few different page templates. This project finally gave me the opportunity to learn Figma and teach myself how to utilize its prototyping tools.