Project Brief
I have created several launch kits for all of our new product introductions over the past few years.
The goal was to create a resource for our internal sales team, sales reps, and distributors to familiarize themselves with our newest collections and products, making it easier for them to sell to our end users. I focused on taking information provided by our Product Development department and translating it into helpful visual aids, like designing charts of product photos with their respective SKUs. The feedback on these have been positive, users commenting on how helpful it is to have a comprehensive view of all of the products in a collection on a single slide.
I also designed these launch kits with brand standards and versatility in mind, as some sales reps use them as training presentations, while others choose to print them out to keep as a physical reference.
*Potentially sensitive information has been replaced with dummy copy.
Alexis Jeffries 