Project Brief
I’ve been tasked with redesigning FOH’s “Curated Collections” – mood boards created to marry the brands Front of the House and room360 together while offering inspirational imagery and ideas for businesses and designers. This was an already unique idea for a B2B foodservice and hospitality brand, which posed some fun new challenges. The previous curated collections were designed by a different designer as printable brochures, but did not have that inspirational, mood board feel to them.
In order to achieve the desired look, I focused on limiting the amount of images used so that each image could be larger and more impactful. I also designed it with a new digital-only format in mind, no longer needing a front and back cover design. The end result is more colorful and chic while staying on brand, with an on-trend layout that still provides useful information to end users.
Old Mood board design – inside spread
My Redesign
